Divisha Hotels was established with a vision to provide an unparalleled hospitality experience that combines luxury, comfort, and exceptional service. Our journey began with a simple idea: to create a welcoming space where every guest feels at home.
Divisha Hotels, a luxury boutique hotel chain, sought to increase its revenue by expanding its customer base and optimizing its digital presence. Despite its reputation for premium services, it struggled to reach a broader audience and convert potential leads into bookings. Their goal was to leverage digital marketing strategies to scale revenue to ₹4 crores within a year.
Initial Metrics:Annual Revenue (Starting Point): ₹1.5 croresAverage Booking Value (ABV): ₹10,000 per bookingMonthly Website Traffic: 10,000 visitors Website Conversion Rate: 1.5%Bookings per Month (Initial): 150 bookings Revenue per Month (Initial): ₹15 lakhs
Challenges: Low Conversion Rates: Only 1.5% of website traffic resulted in bookings.Underutilized Digital Channels: No dedicated paid marketing or social media strategy in place.Fluctuating Occupancy: High dependence on peak seasons.
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